I had the privilege of designing Smack Republic's first range of craft beer. Based in Johannesburg CBD, the city provided the perfect inspiration for the developing the identities of each member of the Smack Republic beer range.
Sending out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children reading books, playing soccer, riding bikes and doing other childhood activities.
London International Awards - Silver
Clio Awards - 1 x Gold, 2x Silver
Creativity International Awards - Silver
Cannes - Shortlist
Unicef - Toy Soldiers
Award Redesign Concept
This is a redesign logo concept for AWARD which is the Australasian Writers and Art Directors Association. The idea behind the logo is simple - championing the thinking that all great ideas start with scribbling something down. This message filters down into their Award School mandate where students are encouraged to remove the computer influence and maintain the strength of the idea.