Moosehead Rebrand

THE BRIEF

Every year the moose will shed his antlers to start fresh and that’s what we were tasked to do with the Moosehead brand. We started from the ground up and reworked what the brand meant to consumers and then developed the new logo from there. We wanted to create something more robust and contempory than where the brand was before. The packaging also needed a refresh so we changed the look and feel and gave each product their own voice. Along with the updated brand look and feel we created a series of social videos which help guys pick the right product for their style.