Highlighting What’s
Important to You

THE BRIEF

The work takes a very close look at the terms and conditions of the world’s most popular brands and highlights some of the more controversial terms buried in the overly complex and long-winded documents.

The campaign positions Hype highlighters as a consumer champion, by taking on the task of digging through T&Cs and exposing specific pieces of information that people should be aware of, with the help of their vibrant pigments.